Hyderabad

OrganicCreamery by Iceberg has unveiled Craft House, its flagship store in Khajaguda, here. The store spread across 5,000 sq. ft. was inaugurated by Chinna Jeeyar Swamy and popular anchor Suma on Wednesday marking the brand’s flagship branch opening in Hyderabad.

One of the most striking features of the store is the magnificent 21-foot cocoa tree at the entrance. More than an architectural centrepiece, the tree reflects the brand’s connection with nature and the ingredients behind its offerings. Suhas B Shetty, Founder and CEO, Organic Creamery, said, “With Craft House, we wanted to create a space that gave people more reasons to come together over ice cream. The scale of the store allowed us to explore our ideas around nature, ingredients and design in a much more expressive way. The cocoa tree was an important part of that vision. We also introduced exclusive chocolate offerings for this store, giving our guests something new to discover. As we expand into more cities, we want Craft House to stand apart as our flagship format, with each location reflecting its own character.”