New Delhi

Applehas raised the prices of its iPhone lineup in India, with increases of up to 40.6 per cent, amid rising memory costs, a weaker rupee and higher domestic production expenses.

The iPhone 17 256GB variant is now priced at Rs 99,900, up from Rs 82,900 earlier, an increase of Rs 17,000 or 20.5 per cent. The 512GB variant is priced at Rs 1,24,900, up Rs 22,000 or 21.4 per cent.

The iPhone 18 Pro starts at Rs 1,64,900, 22 per cent higher than the iPhone 17 Pro, while the iPhone 18 Pro Max starts at Rs 1,79,900, up 20 per cent.

The steepest increase is for the 1TB iPhone Air, whose price has risen 40.6 per cent to Rs 2,24,900 from Rs 1,59,900. The 256GB and 512GB iPhone Air variants have also become 25 per cent more expensive.

The iPhone 17e now starts at Rs 79,900, up 23.1 per cent, while the 128GB iPhone 16 has risen 28.6 per cent to Rs 89,900.

The price increases for Apple's Pro models are significantly higher in India than in several major markets. In the US, the iPhone 18 Pro and Pro Max prices have risen 9 per cent and 8 per cent, respectively.

According to Tarun Pathak, Research Director at Counterpoint Research, iPhone prices have increased 20–30 per cent in India, compared with a global average of 8–10 per cent. He attributed the increase to memory costs, rupee weakness and higher domestic production costs.

Pathak said the iPhone Duo could face a 20 per cent import duty because it is not locally assembled.

Prabhu Ram of CyberMedia Research said the Rs 2,99,900 iPhone Duo establishes an uber-premium tier above the Pro series and is likely to remain a halo product initially. Foldables currently account for less than 1 per cent of smartphone shipments.