Freedom Healthy Cooking Oils is encouraging families to celebrate Ganesh Chaturthi in an eco-friendlier way by distributing 10,000 Seed Ganesha murtis across Hyderabad and Bengaluru. As part of its Green Ganesha initiative, the company has been promoting sustainable celebrations for the past seven years. Made with natural materials and plan table seeds, the idols can grow into plants after immersion, giving the festival a lasting environmental message. The initiative aims to reduce the impact of traditional idol immersion on water bodies while keeping the spirit of the festival alive. The campaign also encourages children and families to embrace faith, tradition and sustainability together.