Bizz Buzz Bureau Hyderabad

OneAssist, India's highest-rated InsurTech platform, unveiled findings from its latest consumer insights report, The Great Indian Smartphone Protection Crisis commissioned in collaboration with Hansa Research, a full-service global market research agency. The report examines smartphone usage, accidental damage and protection adoption across India.

The report highlights a growing disconnect between consumers' increasing dependence on smartphones and their relatively low adoption of protection plans, despite frequent accidental damage, rising device costs and longer ownership cycles.

As smartphones become central to how Indians work, bank, shop, communicate and entertain themselves, they have also become one of consumers' most valuable everyday assets. With smartphone prices continuing to rise and consumers holding on to their devices for longer, the financial impact of accidental damage and repairs has become increasingly significant.