Adamas University (AU) announced a strategic collaboration with Salesforce, an Agentic AI CRM, to establish West Bengal’s first Salesforce Academia Centre of Excellence. The collaboration will equip students and faculty with hands-on access to Salesforce technologies including Agentforce, Agentforce 360 Platform, Tableau and Data 360. Prof. (Dr.) Samit Ray, Chancellor, Adamas University, said: “Our collaboration with Salesforce through this Centre of Excellence reflects our commitment to bridging the gap between academia and industry.”

Ujjivan SFB gets recognition

Ujjivan Small Finance Bank (Ujjivan SFB), a leading small finance bank, announced that it has secured the 8th position among Top 100 India’s Best Companies to Work For 2026. Chandralekha Chaudhuri, Head – Human Resources, Ujjivan SFB, said: “This recognition among India’s Best Companies to Work For holds special significance because it is earned through employee feedback and experiences. The ranking reflects the trust our people place in the organization and their honest assessment of our culture.”

Story TV’s biz expansion

Story TV, a microdrama platform from Eloelo Group, announced a full-scale expansion into South India, with the launch of original vertical series in Telugu. GSN Aditya, COO, Story TV, said: “Entertainment has moved to the mobile screen and viewing habits have moved with it. Audiences today want stories they can binge instantly and see themselves in their language, their culture, their world. Microdrama answers both.”

Amazon sale from Aug 7

Amazon India announced that its annual Great Freedom Sale 2026 will go live from August 7, bringing together top deals across categories including smartphones, fashion, beauty, home, kitchen, large appliances, groceries, everyday essentials and more. During the sale, customers can look forward to exciting savings through curated offer windows, including, Top 100 Deals, Blockbuster Deals, Trending Deals, 8 PM Deals, etc. Additionally, customers can avail a discounts and EMI transactions.

Formal credit gains traction

India’s formal credit penetration more than doubled over nine years, with 74 per cent of credit-eligible consumers having accessed formal credit by March 2026, up from 35 per cent in 2017, according to a TransUnion CIBIL report. Credit growth was driven by women, younger borrowers and non-metro regions, with Uttar Pradesh, Madhya Pradesh and Bihar outpacing traditional western and southern markets. The report also highlighted significant scope to bring more new-to-credit consumers and MSMEs into the formal credit ecosystem.