Bengaluru

PfizerIndia’s flagship Corporate Social Responsibility (CSR) initiative, Project AASTHA, has crossed a major milestone by supporting more than 10 lakh patients and caregivers across the country since its launch in 2022. Implemented in partnership with Doctors for You (DFY), the programme aims to improve access to healthcare for people living with cancer and rare diseases by providing treatment guidance, counselling, patient navigation and assistance in accessing government welfare schemes.

The milestone was commemorated during the AASTHA CareConnect 2026 forum held in Bengaluru, which brought together senior government officials, healthcare experts, policymakers, clinicians, patient advocates and development partners to discuss ways to strengthen patient navigation and improve equitable access to healthcare.

Project AASTHA was launched to bridge the gap between patients and healthcare services, recognising that those battling cancer and rare diseases often struggle with navigating hospitals, understanding treatment options, securing financial assistance and accessing welfare benefits. The initiative provides dedicated helpdesks and helpline services to support patients throughout diagnosis, treatment and rehabilitation.