Hyderabad:The Indian Institute of Management (IIM) Ranchi has announced a 12-week Executive Programme in Product Management, which will be offered at its Hyderabad campus from July 18. The programme is being conducted in collaboration with education platform Masai and will be delivered in a fully offline weekend format.

Designed for aspiring product managers, engineers, designers, students and early-career professionals, the programme covers the entire product lifecycle, including customer discovery, product strategy, roadmap planning, execution, stakeholder management and product analytics. Spread over 72 hours, the programme includes 60 hours of faculty-led sessions by IIM Ranchi and 12 hours of masterclasses by industry practitioners. Participants will also engage with industry leaders through bi-weekly sessions and undertake a capstone project, culminating in a final presentation before a panel of faculty members and professionals.

The curriculum provides exposure to commonly used product management, collaboration, analytics and artificial intelligence tools, with a focus on practical application and project-based learning.

Prof. Deepak Kumar Srivastava, Director of IIM Ranchi, said the programme has been designed to provide participants with a comprehensive understanding of the product lifecycle and the skills required to contribute effectively in product-focused roles. Prof. Manish Bansal, Chairperson of Executive Education and Consulting at IIM Ranchi, said the course combines academic frameworks with practical challenges and industry mentorship to offer participants a hands-on learning experience. The programme will be conducted at the IIM Ranchi Hyderabad campus on weekends. Candidates who have completed Class XII or higher are eligible to apply. Participants who successfully complete the course will receive a certification from IIM Ranchi and a project completion letter for the capstone assignment.