Bizz Buzz Bureau Hyderabad

CromptonGreaves Consumer Electricals Ltd., recently unveiled its new master brand identity, marking the next chapter of Crompton 2.0; the company's strategic transformation into an innovation-led consumer-centric business. Over the last decade, Crompton has strategically expanded beyond its core categories through sustained investments in technology and product innovation. The new brand identity reflects this business evolution, creating a unified platform while supporting the company's next phase of innovation, premiumisation and long-term growth. At the heart of the company’s refreshed identity is “Cephyr” (pronounced SAF-FYR), company’s new emblem and primary visual expression.