At the ‘Chai Shots Kitty Party’ press meet, Chai Biscuit, a trendsetter in digital entertainment, shared exciting updates about its short-series OTT platform ‘Chai Shots’, which has already achieved significant success. Designed especially for smartphone audiences, ‘Chai Shots’ content has received an excellent response. Taking things a step further, the platform is now bringing both new serials and iconic Telugu shows to viewers.
Speaking at the event, Chai Shots co-founder Sharat Chandra said, “Hello everyone. We launched ‘Chai Shots’ in December, and at that time, we were still figuring out how to design the app and what kind of content to provide. Now, three months later, we’ve realized that nearly 70% of our audience is above 35 years of age. At Chai Biscuit, we are used to creating content for younger audiences. However, when we introduced TV serial-like content on ‘Chai Shots’, the response was amazing.
That’s when we approached Ramani garu to scale this further. We have created around a dozen short serials with actors and directors currently working in television. Each episode is just two minutes long, with about 30 episodes per season. So far, we have released more than 15 short serials, and many more are on the way.
We have also started devotional shows. Along with cult serials like ‘Rituraagalu’, we are bringing more legendary Telugu shows to ‘Chai Shots’. Our aim is to create a platform that blends the essence of TV and OTT. We have even recreated shows like ‘Pattakhima Pattu Saree’, which many of us watched in our childhood. Produced with Hariteja garu, it will be aired daily at 1 PM. While people often ask, ‘Who watches TV anymore?’, the emotions and drama in television remain timeless—and we want to bring that experience to our app.” Anurag Reddy added, “During the pandemic, when no one was coming to the office, we started making one-minute videos, which evolved into micro-dramas. While Chinese and Korean content is being dubbed for Indian audiences, we already have incredible native content. We are bringing back cult Telugu serials like ‘Rituraagalu’. Our goal is to promote stories rooted in our culture. ‘Old is gold’—these timeless stories will entertain audiences again in a new format. Emotions never change; only their presentation does.”
Writer Balabhadrapatruni Ramani said, “Sharath has already achieved great success with Chai Biscuit, and I believe he will achieve even more with ‘Chai Shots’. Our team has been extremely supportive, and everyone—from actors and directors to technicians—is doing a fantastic job. We are committed to delivering quality serials in a short format, along with devotional programs that cater to senior citizens as well.”
Actress Suhasini shared, “I was truly excited when Ramani told me about ‘Chai Shots’. It was a unique experience to complete a series—something that usually takes two to three years—in just about an hour. I’m also involved as a producer. The acting process felt fresh, and the stories are very engaging. It’s content that appeals to everyone, from children to adults.”
Producer Nagababu said, “I thank Ramani garu for this opportunity. It was a wonderful experience to be part of this project. As a devotee of Baba, working on devotional content brought me immense joy.”
Producer Bharathi Krishna added, “Initially, we were a bit skeptical when Ramani garu approached us for short serials. But once we started working, it became an exciting journey. Hats off to Sharath and Anurag garu for their vision. It’s encouraging to see devotional content gaining popularity again—even among the youth. This trend is only going to grow in the future.”